Champions of Purposeful Change™

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Real-World Branding is a podcast for and about brand and business building hosted by Bill Gullan, President of Finch Brands. Each bi-weekly episode features a fast-paced interview with a brand development practitioner in an interesting category. Guests talk about their careers and the challenges and opportunities associated with their companies and branding today. Real-World Branding is a smart, practical podcast, focused on what it takes to build, run, and grow successful brands in the real world.

Listen Up! Audio Insights with Idil Cakim of Audacy

Sep 11, 2024

Join us as Idil Cakim, SVP of Insights at Audacy, takes us through her career journey and into her present role – which blends the traditional resonance of audio with progressive formats such as podcasting.

Using Insights to Help News Organizations Break Through - With Nicole Rocchio of Google

Aug 7, 2024

Join us as Nicole Rocchio, Global News Consumer Insights Lead at Google, takes us through her career and the unique initiative she leads – which helps news organizations use insights to connect with readers. With so much going on in the world, Nicole shares the thinking behind this initiative and how she works with...

Taking a Global Approach with Sonny Sethi of Zip Co

Jul 10, 2024

Join us to hear from Sonny Sethi, Senior Director of Marketing Research at Zip Co in Australia. Sonny shares stories and philosophies from his career across categories and markets – and his thoughts on where the industry is going. We hope you enjoy the show!

Insights For Impact with David Iudica of Citi

Jun 12, 2024

We catch up with David Iudica, SVP of Research and Insights for Retail and Wealth at Citi. Join us as David walks us through his fascinating career and discusses the tools and mindsets he finds most valuable. We hope you enjoy the show!

Putting Guests at the Center - with Elizabeth Oates of ULTA Beauty

May 8, 2024

On this episode, we catch up with Elizabeth Oates, Vice President of Consumer Insights and Guest Services at ULTA Beauty. Join us as Elizabeth walks us through her career and talks about her role driving customer centricity at the largest beauty retailer in the U.S.. We hope you enjoy the show!