Champions of Purposeful Change™

Real-World Branding is a podcast for and about brand and business building hosted by Bill Gullan, President of Finch Brands. Each bi-weekly episode features a fast-paced interview with a brand development practitioner in an interesting category. Guests talk about their careers and the challenges and opportunities associated with their companies and branding today. Real-World Branding is a smart, practical podcast, focused on what it takes to build, run, and grow successful brands in the real world.

Leading with Insights with Leslie Willis of DIRECTV

Jul 30, 2025

We sit down with Leslie Willis, Senior Lead of Insights and Competitive Intelligence at DIRECTV. Even as the fundamentals stay the same in an industry and a category that is rapidly shifting, Leslie’s experience on the supplier-side and in client-side roles has shaped her path and led her to where she is today. Join...

Channeling the Consumer Voice with Jordan Cusner

Apr 1, 2025

Jordan Cusner talks to us about his career journey – from music to law to the supplier side to insights leadership at big brands – and the unique wiring that enables researchers to be effective and fulfilled.

Wired for Research with Jennifer Avery of Universal Destinations and Experiences

Jan 8, 2025

Jennifer Avery takes us through her career journey and into her role as Senior Vice President of Strategy & Insights at Universal Destinations and Experiences. Jennifer shares her perspective on what it takes to thrive in insights, the difference between “smart” and “dumb” research, and her take on...

A 2024 Roundtable Review with Fellow Finches John Ferreira and Lauren Collier

Dec 12, 2024

President Bill Gullan, Chief Insights Officer John Ferreira, and Chief Experience Officer Lauren Collier. We consider the trends we've seen over the past year and the necessity of approaching research, and AI in particular, with the human (consumer and employee) experience in mind.

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Navigating Work Life Balance with Nina Kentsis, Director of Client and Market Insights at UBS Bank, US

Nov 14, 2024

Join us as Nina Kentsis takes us through her career journey on the supplier side, in the client world, and into her present role at UBS Bank. A modern-day Renaissance woman, along the way she also became an accomplished screenwriter! Join us to hear more!